Destination discovery systems · Europe
From dreaming to a booked trip.
I build destination discovery systems for tourism boards and route networks. Your places, routes, and stories sit on one engine that carries a visitor from the first search to a saved, mapped plan.
- Destination hub for the Nagano prefectural government
- Ex-Microsoft · Ex-F5
Where visitors drop off
Most destination sites help people find. Very few help them decide.
A good finder gets someone to the right place. Then the trail goes cold. No way to hold a shortlist, no map of the plan, no next step toward actually going. That last stretch is what I build.
- 01
Dream
Campaigns, social, and editorials that spark the idea.
- 02
Discover
Search, filters, and a map to find the right places.
- 03
Decide
One hub per place with everything a visitor weighs before going.
- 04
Plan & go
A saved trip with its own map, handed on to the people who can host it.
Most destination sites cover the first two stages. EntoHub adds the last two.
Notes from the field
Patterns from the sites I walk.
Before I reach out to a tourism organization, I go through their site the way a visitor planning a weekend would. Across Europe, the same few gaps come up again and again.
- Regional board
Every tour lists difficulty, distance, and duration. The finder only filters by category and town.
The fix. Filter on the data you already have, so the right tour finds the right visitor.
- Heritage network
Excellent filters, then nowhere to keep a shortlist or turn it into a trip.
The fix. Save to trip on every place, with a map of the plan that builds as you go.
- Route network
One map on the main site, a second one in the planner, and the two never link.
The fix. One map that holds the whole journey, from browsing to the saved plan.
- Producers & routes
Dozens of members worth visiting, and the path to a visit ends at a phone number.
The fix. A hub for each member and a handoff to the right local operator.
EntoHub
The engine your content sits on.
You keep your locations, taxonomy, and editorials. EntoHub organizes and presents them, and it is live and growing.
- Discover
- Search by place or regionType “Giethoorn” or “Drenthe” and the cards and the map narrow together.
- Discover
- Filters that match how people travelRegion, category, season, and difficulty on a clustered map.
- Decide
- A decision hub for every placeWhere it is, when to go, how hard it is, plus video, articles, and maps.
- Plan
- Save to trip, no account neededA trip page with its own map. Email it to yourself or send it to local operators.
- Scale
- Built for many regions and languages748 places across 19 countries in the demo, and structured for translation.
After launch, I stay on. Analytics and tuning come with it, so the system keeps improving from what visitors actually do.
How a project runs
Five phases, one person accountable for all of them.
- 01
Destination audit
Your existing content, gaps, and weak spots across places, routes, and partners.
- 02
Taxonomy & structure
Categories, filters, and themes that match how visitors actually explore.
- 03
System design
Your structured content connected to maps, filters, and decision hubs.
- 04
Content deployment
Priority places, routes, and experiences loaded and consistent.
- 05
Launch & tuning
Seasonal content and ongoing tuning, without rebuilding each year.
Case study · Japanwilds
100+ hiking maps, one place to find them.
- Consolidated more than 100 digital hiking maps into one discovery system
- Map-based filtering built on a structured taxonomy
- Partner blogs, YouTube, and custom maps under a single hub per place
- The foundation later extended into work for the Nagano prefectural government
Read the case study“We strongly felt the need to have all our maps easily accessible on one website, searchable through an interactive map of Japan.”
Japanwilds
One person, three disciplines
The system, the strategy, and the camera.
Every location hub has room for video. The person who builds your system can also go and film it.
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discovery.entodigital.io
EntoHubThe live discovery engine, 748 places across 19 countries. Try it as a visitor would.Open the demo (opens another EntoDigital site)↗
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video.entodigital.io
Video productionCorporate, creative, and training video across Europe. Shot, edited, and delivered by one person.See the work (opens another EntoDigital site)↗
- Destination strategyAudits, taxonomy, and system design for tourism boards and route networks. You are here.How a project runs↑
Who you work with
I’m Tommy. I spent 13 years in Japan, where Japanwilds and then the Nagano prefectural government shaped how I build for destinations. Now I’m based in the Netherlands, working with tourism organizations across Europe.
Before that, I worked on large systems at Microsoft and F5. That is where I learned to build things that hundreds of thousands to millions of people rely on, and that keep working after launch. I take on a limited number of regions at a time so each one gets my full attention.
- Destination
- Nagano prefectural governmentBuilt a destination hub for the prefecture, extending the Japanwilds system.
- Outdoor
- Japanwilds100+ hiking maps unified into one discovery system.
- Systems
- MicrosoftShipped a product on Bing in my first week, then four more.
- Analytics
- F5Built the troubleshooting dashboards the whole user base relied on.
- Base
- Randstad, NetherlandsWorking across Europe, in person when it helps.
Talk about your destination
What should visitors be able to do that they can’t today?
Send me your site and a line about what you’re working on. I’ll go through it as a visitor would and come back with what I see.